NBC has launched a promotion offering free Chipotle food for anyone who watches a 90-second promo on Facebook for the upcoming show America’s Next Great Restaurant.
The network is using an app on the show’s Facebook Page where, in exchange for watching the promo, visitors get a buy-one, get-one-free coupon at Chipotle. The chain’s founder and CEO, Steve Ells, is one of four investors in the show.
Customers who print out the coupon can get a free Chipotle meal, including a burrito, tacos or a bowl with the purchase of another meal. The promotion ends March 6.