McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity, so one would assume that its social accounts would be extremely active.
Here is a quick look at how McDonald’s uses Facebook, Twitter, Pinterest and Google+
For a company that has had its fair share of bad press over the years, McDonald’s remains one of the biggest brands in the world and this is reflected in its social media communities.
The McDonald’s US page has more than 27m fans, and its local market pages have all attracted several hundred thousand ‘likes’.
But despite its obvious success in attracting fans, McDonald’s actually does relatively little in regards to posting content on its wall.