McDonald’s has long been associated with its low prices and has made recent attempts to upgrade its restaurants to go a little more upscale to attract a bigger spender.
Among the improvements are Internet access and televisions beaming Mickey Dee’s programming. The thinking is that this will lead to better sales and could attract people to stick around and spend more.
The in-store TV channel, known as McTV, is part of $2.9 billion that the company aims to spend in 2012 as part of its capital expenditure.