Fast-Growing Greek Chain to Continue Lone Star State Expansion with New Location Coming Soon to Tyler
San Jose, CA (RestaurantNews.com) Nick the Greek, a national chain serving up authentic Greek street food, is set to open in Tyler, Texas, next month. The new location at The Shops at Tyler marks the brand’s first East Texas restaurant and sixth in the state. It will be owned and operated by Tyler residents and experienced franchisees Ricky and Lindsey Holt. For more than a decade, Nick the Greek has proved that “The Best Things in Life are Greek” through a diverse and enticing menu of tasty pitas, bowls, salads, desserts and more – now coming soon to locals and visitors in Tyler at the brand’s newest Nick the Greek location, which expands the brand’s presence in Texas, joining popular locations across Dallas-Fort Worth and Houston.
“Tyler has been an incredible market for us, and we see a lot of opportunity as the area continues to grow,” said Lindsey Holt. “We often call Tyler our ‘big small town’ because it offers the amenities of a larger market while maintaining the close-knit feel that makes East Texas special, and we’re excited to bring Nick the Greek’s fresh, approachable take on Greek street food and its signature gyros, souvlaki and bowls to the area.”
Established in 2014 by cousins Big Nick, Little Nick and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing on multigenerational restaurant entrepreneurship and countless visits to Greece, the street-food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats, including baklava and Greek donuts. In meeting the high demand for Greek street food, Nick the Greek has carved out a sizeable and attractive niche in the ultra-competitive fast casual space – a marketplace differentiator that continues to underpin the brand’s rapid growth.
“Expanding into Tyler is an exciting opportunity to bring the popular flavors and culinary traditions of Nick the Greek to another new community,” said Nick “Baby Nick” Tsigaris, co-founder and Chief Marketing Officer of Nick the Greek. “We’re proud to continue growing throughout Texas, and we look forward to welcoming Tyler guests to the Nick the Greek family, giving the community a fresh way to enjoy the Greek cuisine we’ve been sharing with guests across the country.”
Since 2023, Nick the Greek has nearly doubled its store count and continues to accelerate expansion efforts throughout the nation. Today, guests can find Nick the Greek restaurants in eight states, including Arizona, California, Kansas, Missouri, Nevada, Tennessee, Texas and Utah. By thoughtfully establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. To view the full menu and nutritional information, and to find your nearest Nick the Greek location, go to NickTheGreek.com.
Nick the Greek’s Tyler restaurant will be located at 1575 S SW Loop 323. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins, Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 100 locations throughout California, Nevada, Arizona, Texas, Kansas, Missouri, Utah and Tennessee, with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
Media Contact:
Novia Baulisch
Powerhouse+Co.
novia@powerhouseandco.com