For many, social media is an inescapable facet of personal and professional life. This relatively new medium allows businesses to reach customers instantly and conveniently, while at the same time creating an avenue for immediate feedback. The restaurant industry has been experimenting more with social media and working on establishing a connection with a chain’s “fan base” on Facebook.
In the midst of the Taco Bell beef fiasco, the company took to its Facebook page to thank customers for their support and offer “fans” a coupon for a free Crunchy Seasoned Beef Taco. While utilizing social media to quickly “set the record straight,” Taco Bell was also able to express its appreciation for consumer loyalty to the group.