Buffalo, NY (RestaurantNews.com) Global, family-owned Rich Products (Rich’s) introduces Happy Orchard™ Veggie-Boosted Baked Goods for limited-service restaurants looking to offer indulgent snacks and desserts with functional benefits. The portfolio made with veggies and fruits includes three delicious options – Chocolate Chip Cookie, Chocolate Fudge Brownie, and Banana Chocolate Chip Muffin Loaf, each containing 25% less sugar than their traditional counterparts. While they’re a better-for-you sweet snack, they offer a rich, indulgent taste, so consumers can satisfy their cravings guilt-free. Happy Orchard™ Veggie-Boosted snacks are made with simple, clean ingredients including fruit and vegetable purees, whole wheat flour and milled flaxseed and packed with fiber, vitamins, and flavor. Restaurants can satisfy customers without the labor, since the fully baked sweet snacks arrive frozen and individually wrapped, giving restaurants the option to serve them plated.
Offering the fresh-baked soft texture people love, Happy Orchard™ Veggie-Boosted Baked Goods will appeal to an array of restaurant customers for breakfast, dessert or anytime snacking. According to the 2024 NIQ State of Snacking, consumers are increasingly seeking snacks that offer nutritional benefits without compromising on taste. In fact, 32% of consumers are buying more healthy or “better-for-you” snacks compared to a year ago, as revealed by data science company 84.51º in its April 2025 Real Time Insights.
“Our Happy Orchard™ Veggie-Boosted Baked Goods are powered by plants, yet loved for their flavor, so they’ll appeal to health- conscious consumers,” says Alyssa Barrett, Senior Customer Marketing Manager, Rich Products. “These sweet treats are a fantastic example of permissible indulgence, since they taste delicious, yet they include simple, clean ingredients and real fruit and vegetable purees for added fiber and vitamins. Ideal for every menu, they’ll capture impulse buys from consumers seeking functional benefits from snacks and desserts.”
The Happy Orchard™ Veggie-Boosted Chocolate Chip Cookie satisfies cravings guilt-free in an indulgent snack made with veggies, fruits, and 25% less sugar than a Rich’s classic cookie. Comprised of clean ingredients including zucchini puree and apple sauce, each 2.85-ounce cookie packs 4 grams of protein. They arrive frozen, 48 per case, and have a shelf life of 365 days frozen and 14 days ambient.
The rich Chocolate Fudge Brownie exudes guilt-free decadence since it’s made with veggies, fruits, and 25% less sugar than a Rich’s classic brownie. Providing 4 grams of protein, each 3-ounce brownie includes pumpkin, banana puree, and raisin paste. The brownies arrive frozen, 48 per case, with a shelf life of 365 days frozen and 10 days ambient.
Every bite of the Banana Chocolate Chip Muffin Loaf is loaded with flavor yet has 25% less added sugar than a Rich’s classic muffin. With clean ingredients including squash puree and banana puree, each 2.8-ounce muffin has 5 grams of protein. Packed 48 per case, they arrive frozen with a shelf life of 7 days ambient and 365 days frozen.
The new Happy Orchard™ Veggie-Boosted Baked Goods join Rich’s vast portfolio of breakfast and snack solutions, from donuts to cookies, brownies, sandwiches, pizza, beverages and more. Discover all of Rich’s solutions for limited-service restaurants, including recipe inspiration, trends, and insights at RichsUSA.com.
Meet Rich’s
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others.
Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s® – Infinite Possibilities. One Family.
Learn more at Richs.com or join the conversation on Facebook, Instagram, LinkedIn and X.
Media Contact:
Karen Haggerty
karen@pinpointcom.net
770-579-9897