Roy Rogers Restaurants announced today they are introducing Breakfast and Lunch Wraps to their menu for a limited time, starting November 3rd, 2011. The new Wraps will be offered at all locations through January 10th of 2012. Sampling of the new product will be available during the intro week.
Retailing for just $1.89, the Roy Rogers Breakfast Wrap, offered daily from 6:00AM to 10:30AM contains two full ounces of hot and fluffy eggs, topped with shredded Monterey Jack and cheddar cheeses, and fresh Pico de Gallo on a warm flour tortilla. “Meat-loving” guests can customize their Wrap by adding farm-fresh apple wood smoked bacon, ham or sausage for an additional $.50. The Breakfast Wrap can also be purchased as a combo meal, which includes breakfast fries and a 12 oz. coffee, for only $3.69 for a complete on-the-go breakfast.
Roy Rogers’ Chicken Chipotle Wrap, offered daily from 10:30AM to closing, combines two premium, never frozen, all-white breast meat, chicken strips, shredded Monterey Jack and cheddar cheeses, fresh Pico de Gallo, and a sweet and zesty chipotle sauce, all on a warm flour tortilla for just $2.99. The Chicken Chipotle Wrap can also be purchased as a combo meal, which includes a choice of a regular side dish and a regular size drink, for only $4.99.
Director of Marketing, Gwyn Geiman, stated, “Not only are our new Wraps “travel-friendly” for busy commuters and other folks on-the-go, but they taste great! Roy Rogers has taken fresh and delicious ingredients and “wrapped” them up in a nice, warm package – no fuss, no muss! Eating is believing… you’ve got to try one before they’re gone.”
Roy Rogers is known in the industry for the “Triple Threat” – serving real USDA Choice roast beef, slow-roasted in each location, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roy Rogers is its Fixins Bar, which features a dozen different condiments such as fresh lettuce, tomatoes, pickles, onions and jalapeños. In addition to lunch and dinner, Roy Rogers offers breakfast items such as cream-chipped beef, made-from-scratch pancakes, crescent and sourdough sandwiches. Along with the famous Fixins Bar, restaurant amenities include a drive-thru, flat screen TV and free Wi-Fi connectivity.
Based in Frederick, Maryland, the Plamondon Companies own and operate 20 Roy Rogers Restaurants, and oversee 31 franchise locations in the Mid-Atlantic region.