Starting today, young fans of the Silver Diner, ‘Next Generation’ diner of choice in the Washington, D.C. Metro Area, can audition to be spotlighted in the restaurant’s upcoming TV ad campaign. By filming homemade audition tapes, children aged 5 to 12 can upload their videos to YouTube – with a chance of being selected as one of the featured star talents.
As part of the restaurant’s initiative to communicate the importance of incorporating fresh and local ingredients in traditional menu items, Silver Diner has engaged in a strategic communications campaign, kicking off with a TV commercial set to air throughout the Washington, D.C. media market.
Continuing with the restaurant’s mission to be an active and engaged member of its local communities, Silver Diner is looking for children who are familiar with the diner and understand the importance of eating healthier.
“This casting call is a great way for Silver Diner to further get to know its customers and engage the restaurant with our local communities,” said Bob Giaimo, President of Silver Diner. “Through the use of social media, we wanted to offer this unique opportunity to our existing customers and fans.”
Those interested in auditioning for the casting call will have until 11:59 p.m. on Monday, April 11th to upload their videos to YouTube. Call back auditions will be held on Saturday, April 16th.
For more information regarding the Silver Diner casting call, please visit the Silver Diner’s Facebook page. Audition guidelines, requirements, instructions, timelines and YouTube uploading instructions can also be found on this page.
With restaurants throughout Maryland, Virginia and New Jersey, Silver Diner is the preferred local restaurant for families seeking high-quality and healthier choices. Built on the values of integrity, quality and putting people first, the first Silver Diner was established in 1989 in Rockville, Maryland. Since then, Silver Diner has grown to own and operate 16 restaurants, serving three million customers yearly throughout the Washington, D.C. Metro Area.