Smashburger, the nation’s fastest growing “better burger” concept, has announced its sponsorship of the inaugural USA Pro Cycling Challenge taking place August 22nd through 28th in Colorado. The premier racing event will take place over seven consecutive days and showcase 128 of the world’s top cyclists and champions who will be racing across the magnificent Colorado Rockies. The 518-mile course will start in Colorado Springs and go through Salida, Crested Butte, Gunnison, Aspen, Vail, Avon, Steamboat Springs, Breckenridge and Golden before ending in Denver.
“We are proud to support the USA Pro Cycling Challenge as a founding partner of this historic Colorado event, which is expected to be one of the largest sporting events to ever take place in the United States,” said Dave Prokupek, chairman and CEO of Smashburger. “We look forward to helping mold a growing Colorado tradition, creating an atmosphere of competitive excitement for residents, international fans and racers.”
As a part of Smashburger’s partnership, the company is sponsoring the green Smashburger Sprint Jersey, which will be awarded to the rider that accumulates the most bonus points throughout designated sprint line periods, as well as finishing the stage in the top 15 places. Cyclists who specialize in bursts of power and speed and consistently finish near the top of each sprint period will have the best chance to win the Smashburger sprint jersey and be named Sprint Champion.
To celebrate the USA Pro Cycling Challenge and encourage race fans to cheer on the riders throughout the course, Smashburger invites spirited SmashFans and race fans alike to visit any of their 14 Front Range Smashburger locations or their Dillon restaurant, to receive a free pair of official Smash ThunderStix, with the purchase of any entrée and a copy of the Smashburger/USA Pro Cycling Challenge advertisement from the Denver Post. The giveaway will take place on the days of the race, from August 22nd – 28th while supplies last. Fans can also enter to win a Cannondale CAAD 10 Ultegra Bike or one of seven authentic USA Pro Cycling Smashburger Sprint Jerseys that will be autographed by the Sprint Champion and given away through the USA Pro Cycling Challenge 60 MPH Sweepstakes available on Facebook. To register, please visit www.facebook.com/USAProCyclingChallenge and click on the USA Pro Cycling Challenge 60 MPH Sweepstakes tab.