Smashburger, the nation’s fastest growing “better burger” fast casual restaurant concept, is pleased to announce that it has been selected as a winner of the International Council of Shopping Centers (ICSC) 2011 Hot Retailer Award, which recognizes innovative retail concepts that drive consumers into shopping centers around the world. Based on a survey of ICSC’s worldwide members, Smashburger was chosen as one of the “hottest” retail concepts for 2011 and received the award at ICSC’s global retail real estate convention, RECon, on Tuesday May 24, 2011 in Las Vegas, Nevada during a presentation hosted by actor and fashion designer, Carson Kressley.
“Every year ICSC awards retailers that create unique and exciting shopping experiences that drive consumers into shopping centers around the world,” said Michael P. Kercheval, ICSC’s president and CEO. “These retailers provide outstanding products and services thereby contributing to the overall success of the shopping centers that have them as tenants. ICSC is pleased to add Smashburger to its list of ‘Hot Retailers’ and spotlight them during RECon.”
“The Hot Retailer Award is a testament to the success of Smashburger’s innovative concept, where we’re raising the bar on Americans’ burger standards by creating the best-tasting cooked-to-order burger available,” commented Dave Prokupek, Chairman and CEO of Smashburger. “The fact that this award is voted on by ICSC members is particularly rewarding and will further strengthen our reputation as we work with shopping center owners to expand into new markets across the country.”