When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to hire someone to manage the business’ social-media aspect.
Nearly 14 months after the doors opened last March, the continued buzz and steady stream of patrons let Slover know the investment is paying off for his Scottsdale restaurant.
RnR has more than 600 Twitter followers and more than 3,700 fans on its Facebook page. Slover uses the page to post passwords that inform followers of specials, which has helped increase the restaurant’s visibility as customers share these deals with friends.