In an effort to combat all of the “discount dining deals” that have become ever so popular over the last year, independent restaurant owners Jeff Orbin and Aaron Teitelbaum (owners of MONARCH Restaurant, and HERBIE’S Vintage 72′) have devised a very unique way to attract new customers to the newly renovated MONARCH Restaurant during a slower dining time by offering guests to simply “pay what they deem the meal to be worth”. {Pay What You Like}
During the month of January, MONARCH Restaurant will allow customers to enjoy dinner on Monday and Tuesday nights and pay whatever they feel the meal was worth to them.
Co-owner Aaron Teitelbaum said, “We would never want our guests to feel as our food was overpriced, and certainly never want to charge for items that a customer doesn’t enjoy. So we feel this will be good for both the customer and our business”.
Guests will be offered the full menu but will receive two separate checks at the end of their meal, one check for the beverage portion of their meal and the other check for the food portion. Guests are then required to pay the full amount for the beverages consumed, but are able to pay whatever amount they feel is fair for their meal. “It will be interesting to see what happens, but we would be shocked if people decide that our food prices constitute the types of discounts that these ridiculous programs demand”
Co-owner Jeff Orbin said, “Like any restaurant, we are always considering promotions to entice new diners to experience our place, but these new social buying/discount sites have gotten out of hand and are not a stable solution for the local/independent restaurant community. There was no way we could afford to dilute our business and fill our place with guests that typically don’t return to enjoy our products at a reasonable price. So we decided to invite everyone in and decide for themselves what our experience is worth with this very simple offer.”