Starbucks may soon serve your morning coffee in a used paper cup that has been recycled into a new paper cup, as the coffee chain aims to ensure that 100% of its cups are reusable or recyclable by 2015.
Starbucks (SBUX, Fortune 500) has been using fiber from recycled office paper for its cups since 2006, but most of its cups end up in the trash after use.
But now the company plans to take its green initiative a step further thanks to Mississippi River Pulp’s success in recycling used Starbucks paper cups into fiber suitable for producing new cups during a recent six-week pilot program.