Cafe Enterprises Inc. proudly announces the appointment of Stephen Loftis as vice president of marketing of FATZ, a contemporary casual restaurant concept that acts as a home away from home for guests across 47 communities in the Carolinas, Georgia, Tennessee and Virginia. During his first few months at Cafe Enterprises Inc., Loftis has spearheaded the relaunch of the FATZ’ brand and name change from “Fatz Cafe” to “FATZ” in late February 2011. In conjunction with the brand relaunch, Loftis has played a key role in developing the Lite Side menu in response to guest’s feedback and industry trends, which introduces healthier options of FATZ favorites under 550 calories to help guest’s maintain their diet goals. He has also been responsible for creating a branding strategy for the company’s well received pancake breakfast fundraiser, which raised over $475,000 in 2010 for various organizations ranging from local schools to the United Way and strives to raise even more in 2011.
“We are delighted to have a marketing professional of Stephen’s caliber join the Cafe Enterprises team,” said Chief Executive Officer Steve Bruce. “Our restaurants have developed and flourished over the past 22 years and we are excited to take it to the next level with Stephen’s leadership.”
Loftis brings more than 14 years of experience in marketing, public relations, account management and strategic planning to his new role, with past clients varying from hospitality to healthcare. He has helped a number of companies better understand their consumers and brands while creating breakthrough campaigns for their businesses. Loftis has led strategic efforts for a number of companies and directed several successful product launches in consumer, business-to-business and hospitality brands including Dunkin’ Donuts, Marriott International and Six Flags Theme Parks.
For more information about FATZ, please visit www.fatz.com and become a Facebook fan at http://www.facebook.com/pages/MyFATZ.