Taco Bell is demanding an apology from the law firm that brought a recently dismissed lawsuit alleging the fast-food chain misled consumers about the content of its beef — and says it’s even considering legal action against the firm.
The “Would it kill you to say you’re sorry?” campaign, which included full-page ads in the Wall Street Journal, New York Times, USA Today and numerous local market newspapers, followed an announcement from Alabama law firm Beasley Allen last week saying they dropped the class-action suit after “changes in marketing and product disclosure were made” by Taco Bell.
The Taco Bell ads refute that statement, saying the firm voluntarily withdrew the suit despite there being “no changes to our products or ingredients, no changes to our advertising, no money exchanged, no settlement agreement. ”