Taco Bell will be outfitting all its US restaurants with free Wi-Fi and TV screens that will air music, lifestyle, entertainment and sports content in a bid to improve customers’ in-store eating experience.
By 2015, all 5,600 of its locations across the US will offer free Wi-Fi for its customers. Currently, only 40 restaurants offer the service.
But last week’s announcement is a belated move in the fast-food world, where chains like Starbucks and McDonald’s already offer free Wi-Fi to their customers.