Sonic Appoints New Chief Marketing Officer
Oklahoma City, OK (RestaurantNews.com) Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced the appointment of…
Tag: Restaurant Marketing
Moe’s anti-microwave video draws more than 1 million views
“Do not try this at home. Especially if you like to see, smell, hear, touch, talk and breathe.” That’s the…
Top 100 Restaurant Stories of 2011
Response to our first ever year in review (Top 20 Restaurant News Stories 2011) was so great, we just couldn’t…
Drawing Teens and Tweens Into Restaurants Requires Targeted Marketing Strategies, Finds Technomic and C3
Chicago, IL (RestaurantNews.com) Tweens and teens influence the decision making of their friends and families, playing a large role in…
Restaurant Strategies for a Tough Economy
(RestaurantNews.com) In today’s economy it is more important than ever for restaurants to promote their services. Eating out is, after…
Top 20 Restaurant News Stories 2011
Stick a fork in it. 2011 is done. And almost every media outlet in the world has put together some…
How Restaurants Are Using Social Media to Their Advantage
Many restaurants are using social media to enhance an age-old marketing technique: Making customers and their experiences the face of…
Mullen Splits With Panera Over Creative Differences
Mullen and client Panera Bread Co. are parting ways amid what the agency calls creative differences. The Boston-based agency has…
How to Boost Restaurant Traffic Without Discounts
The American hospitality industry is making a comeback, according to statistics compiled by accounting and consulting firm J.H. Cohn in…
McDonald’s to Launch Campaign Focused on Growers
At a time when consumers are increasingly interested in local food movements, where their food comes from and what’s in…
GroupRaise.com Gives Jason’s Deli Competitive Edge on Community Involvement
(RestaurantNews.com) Jason’s Deli expands its community involvement efforts online by creating a national partnership with restaurant fundraising platform www.GroupRaise.com. Today,…
Restaurant Marketing Tips for the Holiday Season
(RestaurantNews.com) The holiday season is the perfect time of year to promote your restaurant. Shoppers are hungry for holiday deals…
Local restaurants finding great value in social media
When people are trying to decide where to go for a meal, coffee or drinks, increasingly they are likely to…
Regional Chain Uses TV To Take On Big Pizza Brands
How does a regional pizza chain compete with the mega marketing budgets of giants like Papa John’s, Pizza Hut and…
Cracker Barrel Old Country Store Refreshes Brand Communications Through New Engagement With Euro RSCG Chicago
Since its first restaurant and country store opened 42 years ago in Lebanon, Tenn., Cracker Barrel Old Country Store has…
Restaurant.com founder stopped failing by heeding clients’ priorities
If you’re dining out on a budget, chances are you’ve come across Restaurant.com, a website that serves up 45,000 discounted…
Church’s Chicken Announces Family Focused Ad Campaign
Church’s Chicken, the quick service restaurant chain, announced today the launch of its new “You Bring It Home” ad campaign.…
Chefs Take Tweeting to the Next Level
Want to know a restaurant’s dinner specials or what the chef ate for breakfast? Just ask—but make it 140 characters…
McDonald’s to launch in-store channel
McDonald’s customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go…
Restaurant News Bites: Noma, Whataburger, Melting Pot
Noma is currently the world’s most in-demand and famous restaurant, but the celebrity head chef Rene Redzepi isn’t the only…
Diner Connection Releases Text-in Feature
Tulsa, Oklahoma (RestaurantNews.com) Diner Connection today releases the ability for guests to text-in to a restaurant to join the wait-list,…
Legal Sea Foods Campaign Baits Environmentalists
Back in January, Fast Company posed the question: “Does Legal Seafood’s Blacklisted Fish Dinner Offer Reel Truth or Mere Press…