Burger King Shifts $300 Million Media Business to Starcom
Burger King Corp. has shifted its $300 million media-buying business from WPP’s Mindshare to Publicis’ Starcom without a review. The…
Tag: Restaurant Marketing
Pinchers Crab Shack sues Wendy’s for use of slogan
You can’t fake fresh. It was a fresh slogan back in 2004, when Pinchers Crab Shack had first used it.…
Yum CEO Challenges Roster Agencies to Help It Boost Business in U.S.
David Novak, the chairman-CEO of Yum Brands, is on a mission to lift sales at the restaurant company — the…
Papa John’s bolsters pizza orders via mobile ad
Pizza chain Papa John’s is encouraging food sales via mobile banner ads that take consumers to the company’s optimized site…
Restaurant Local Store Marketing University to Debut at Western Foodshow
Duke Marketing, LLC, an integrated marketing communications firm, announced today the launch of LSM-U, “Local Store Marketing University”, an educational…
New Report Reveals What Drives Hispanic Restaurant Visits
Hispanic consumers currently comprise 16 percent of the U.S. population and are projected to reach 30 percent by the year…
Restaurant News Bites: Moe’s, White Castle, Chuck E. Cheese
New research conducted by Technomic shows that the burger sensation is on the rise again. In 2009 just 38 percent…
Restaurant News Bites: Famous Dave’s, Salad Creations, Red Robin
Restaurant marketing success relies on the owner’s ability to highlight the location’s best features in way that guests can find…
Setting The Table: Marketing Tips For Restaurants
Running a restaurant is, above all things, a people business. You’re selling more than just food: from the hostess to…
Taco Cabana’s Infusion of Fun and Flavor Makes for a Brighter, Bolder Brand
Fans familiar with Taco Cabana will begin to see changes starting today as the brand takes its first steps into…
Carl’s Jr. and Hardee’s Launch New Hand-Breaded Chicken Fillet Sandwich
Carl’s Jr. and Hardee’s restaurants, known for being industry leaders in innovative, premium-quality fast food, launched their newest menu item,…
Restaurants cater to new tastes, shrinking wallets
As the restaurant industry slowly recovers from two years of traffic declines, operators are rolling out more and more options…
Restaurant News Bites: Panera, Smokehouse Grille, Woody’s Bar-B-Q
After years of bringing in new cash-strapped customers through value menus and lower prices, the biggest fast food chains are…
McDonald’s Cranks Social Media Hydrant for NYC Summer
McDonald’s is saturating metro New York with social media marketing this summer. A “Toast Your Town” campaign running for the…
Panera Launches First Major TV Campaign
While many restaurant chains are spending their marketing dollars pushing products, often ones on a dollar or value menu, Panera…
T.G.I. Friday’s Launches Facebook Buy Your Friend A Beer App
Unofficially dubbed the “summer of beer” by Friday’s and its Better with Brew menu, Facebook users can help their friends…
Online Daily Restaurant Deals Drive Positive Consumer Behavior
Technomic has found that online daily deals are attracting new and infrequent customers to participating restaurants. The Chicago-based food industry…
Dallas-Based Pizza Hut and Miami-Based Burger King Corp. Throw Down the Gauntlet
As the competition heats up on the court, two legends in gastronomy collide off the court – the creators of…
Why surf champ Kelly Slater teams up with San Diego restaurant chain
Professional surfer Kelly Slater, who has long been a symbol of the healthy athlete, has been hired as a pitchman…
Fast food restaurant apps lack that special ingredient
In an era where Taco Bell has its own YouTube channel, it’s weird how impossibly inessential most of the apps…
Philly Pizza Restaurant Rolling in the Dough with Text Message Marketing
Main Line Pizza, in Wayne, Pennsylvania, is rolling in the dough since it began using text message marketing a year…
Restaurants Serving Up Social Media Connections
by Mark Smith Technology has changed the way people communicate with each other. These advances have made the world a…