(RestaurantNews.com) Texas Donuts has revealed a vibrant new interior and branding design by Mindful Design Consulting, giving the beloved donut shop chain a fresh, modern look that reflects its joyful spirit and expanding brand identity.
Founded in 2002, Texas Donuts has been serving up handcrafted treats – donuts, croissants, signature croughnuts, savory kolaches, and more – made fresh daily with high-quality ingredients. With the addition of popular drinks like bubble tea and iced coffee, the brand has built a loyal following that comes not only for the flavors but also for the happiness it brings to mornings.
As the company looks to expand, its spaces needed a refresh to keep pace with its growing identity. Mindful Design Consulting answered with a bold, playful concept – orange, yellow, and pink hues energize the interiors, while natural wood elements balance the palette with warmth and authenticity.
The design features:
- Bright, engaging colors: Orange sparks appetite and excitement, yellow adds cheerfulness, and pink conveys joy and creativity.
- Eye-catching graphics and signage: Vibrant wall graphics and logo signage reinforce the brand’s personality and create Instagram-worthy moments.
- Warm wood tones: Cherry wood cabinetry and accents introduce approachability and craftsmanship.
- Strategic lighting: A layered system of pendants, track, and LED lighting highlights product displays while creating a welcoming atmosphere.
- Indoor and outdoor flow: Customers can enjoy their treats indoors or outside, with brand colors and finishes extending seamlessly to outdoor seating.
The goal of the new design is to make Texas Donuts more than just a donut shop – it’s now a destination. Every design detail reinforces joy, comfort, and indulgence, encouraging customers to connect, return, and spread the good vibes.
Mindful Design Consulting also developed the brand’s graphics, signage, and marketing collateral, including custom t-shirts featuring the store’s signature sunset yellow.
“From layout to finishes, every choice was made to amplify the Texas Donuts experience,” said Katerina Kohlwes, Principal Designer at Mindful Design Consulting. “We wanted the space to feel vibrant, social, and uplifting – just like the products themselves.”
With this bold new interior and branding design, Texas Donuts is set to welcome a new generation of donut lovers while staying true to its mission: spreading happiness, one morning at a time.
About Mindful Design Consulting
Mindful Design Consulting partners with franchises and multi-location businesses to develop cohesive branding packages, interior design concepts, and brand guidelines that support consistent, scalable growth.
Specializing in dessert shops, restaurants, and retail, our team creates visually engaging, functional environments that align with each brand’s identity and customer experience. From logo design to full interior branding, we help businesses expand with confidence, ensuring every new location reflects the heart of the brand. We also produce construction documents and help with permits.
For more information about Mindful Design Consulting’s franchise branding services, interior design, or to schedule a consultation, please contact:
Marc Plasabas
Executive Assistant
Mindful Design Consulting
admin@mindfuldesignconsulting.com
858-733-2445
MindfulDesignConsulting.com
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