The fast food industry is an early adopter and heavy investor in social media marketing – so marketers can learn a lot by studying the social leaders in the fast food industry. Track Social’s Fast Food Zone tracks the year-round social performance of fast food chains, and in this article, we take a look at which chains are currently performing best on social media.
To rank fast food chains, Track Social employed the Track Social Overall Performance metric, which combines data from the four major social platforms (Facebook, Twitter, YouTube and LinkedIn) based on all activity by brands, all responses from users, as well as general chatter levels in social media.
So here are the “Top Fast Food Chains on Social Media” and how they made the list:
1) McDonald’s
The world’s biggest fast food chain leads the way on social media, with large presences across all platforms. With a huge Facebook Audience of 27 million fans and almost 1 million followers on Twitter, McDonald’s leverages its notoriety to generate lots of social buzz.