After years of steadfast resistance, Tim Hortons Inc. is bowing to consumer pressure and will now accept debit-card payments in the bulk of its Canadian stores, the Star has learned.
Canada’s iconic coffee chain, which is set to announce its national debit rollout on Tuesday, says customers have been increasingly asking to pay with their bank cards.
The move comes about three years after the company first gave consumers the option of paying by MasterCard and a reloadable Tim Card.
Cash is still king with Tim Hortons customers. But with non-cash payments the wave of the future for quick-serve restaurants, Tim Hortons is finally confident the technology won’t slow down its service.