Tootie Pie Company, Inc. announced that sales for February 2011 were up 19% versus February 2010. The Company also reported sales increases for sixteen months in a row.
“Our Tootie Pie Gourmet Cafés are the centerpiece of our accelerated growth plans, helping us off to a great start for the year,” said Don Merrill, President & CEO. “Whenever possible, we are acquiring existing, operating locations that will add significant revenue, as well as a solid customer base, from day one.”
“Our plan is to shift more sales into higher margin, retail sales and our Cafes play a huge role in that sales shift,” Merrill added. “For the first time in our Company’s history, retail sales, which include online and corporate, accounted for over 70% of our sales in a given month.”
Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels.