Over the past few months, Wendy’s aficionados in Pittsburgh, Phoenix, Virginia Beach, Toronto and Columbus, Ohio, have had a glimpse into the future. In these five cities, the fast food company is testing four different prototypes for redesigned Wendy’s restaurants throughout the world.
Two existing stores have been remodeled in each city to showcase two of the four prototypes. Construction on the first redesign, at one of the Columbus locations, began in July and took just six weeks. The final prototype restaurants opened at the end of November.
Wendy’s is monitoring customer feedback at the 10 outposts to see how customers like the new looks. A modified version of one of the four will become the standard model for newly built and remodeled Wendy’s restaurants by the end of 2012.