Burger King, the perennial No. 2 in the burger wars, is about to be beaten out by a pigtailed girl.
Wendy’s Co. is poised to pass Burger King Holdings Inc. in U.S. sales, trailing only industry behemoth McDonald’s Corp., in the first reordering of the industry-leading trio since Wendy’s was founded in 1969.
Americans are expected to spend more than $175 billion at fast-food restaurants this year, up about 3% from 2010. Wendy’s U.S. same-store sales are forecast to rise 1.1%, while Burger King’s U.S. and Canada same-store sales will drop 3.9%, according to market-research firm Technomic Inc.
That means sales at Wendy’s U.S. restaurants—both franchised and company-owned—are on track to be $8.42 billion or $53 million higher than Burger King’s this year, according to an analysis conducted for The Wall Street Journal by Technomic. That’s in line with expectations from some other analysts. The outcome will become clear when the two companies report fourth-quarter results early next year.