Which Wich Superior Sandwiches, an award-winning, national sandwich concept, is set to open in Atlanta, Georgia, on January 21, 2011. The Atlanta Which Wich is located at 265 18th St. NW, Ste. 4100, in the vibrant Atlantic Station development. The restaurant is open daily, 11 am-9 pm, for dine-in, takeout, or catering.
Which Wich offers more than 50 varieties of customizable “wiches,” from the signature Wicked sandwich, loaded with five meats and three cheeses, to unique items such as Thank You Turkey, with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. All wiches are now available in three sizes: 7 inches, 10.5 inches, and a 14-inch Superwich. Larger sizes take customization to the next level and solidify the brand’s commitment to create a superior, personalized dining experience.
Which Wich is also known for its creative ordering system. Guests use red Sharpies® to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the size, type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests’ exact specifications and delivered in personalized sandwich bags. After they’ve enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.
“Jocelyn and I are excited to open our first Which Wich in Atlantic Station, and we plan to open more in the future,” says Brian Dralle, owner of the Atlanta Which Wich. “We chose Which Wich as a franchise because of the exciting atmosphere we experienced when we visited the stores. Once we tried the grinder and The Wicked, we were hooked! We plan to give each of our guests the same great experience we felt when we visited and hope to create many more Which Wich fans.”
In addition to customized wiches, customers can enjoy hand-dipped shakes made with real ice cream, signature house chips, and just-out-of-the-oven cookies in an edgy, magnetic environment. Which Wich locations feature newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.