Casual Dining Franchise Continues Southeastern Region Expansion with New Markets Sold
Winston-Salem, NC (RestaurantNews.com) East Coast Wings + Grill, a growing casual dining franchise acclaimed for its wide variety of nationally award-winning buffalo wing flavors made-to-order with the freshest ingredients, is expanding its footprint throughout the southeastern region of the United States with a signed franchise agreement in Waxhaw, North Carolina.
Confident the North Carolina-based concept will continue to thrive in its home state, VVNG Ventures, LLC will be introducing the East Coast Wings + Grill concept to the Waxhaw community. This is group’s first step in diversifying their portfolio by entering the casual dining sector.
“We’ve been eagerly looking to invest in a growing restaurant concept that had all the right systems in place to ensure optimal success,” said Vinod Haval of VVNG Ventures, LLC. “After extensive research and watching the brand prosper in our home state, East Coast Wings + Grill became the obvious choice due to its food quality and its strategic focus on unit level economics, among more.”
In addition to a signed agreement in North Carolina, the brand is spreading its wings throughout the Southeast with its first Virginia location in Lynchburg. Slated to open in Q1 2018, the Lynchburg restaurant will feature the sleek new East Coast Wings + Grill 2.0 design which will be implemented in all locations moving forward.
“With the unveiling of ECWG 2.0, we implemented specific marketing initiatives for same store sales growth as well as a strategy for increasing our new unit pipeline,” stated Sam Ballas, President & CEO of East Coast Wings + Grill. “Designed around the brand’s DNA, unit level economics, part of our goal was attracting a specific candidate type who can properly execute our brand philosophy. VVNG Ventures has demonstrated their ability to excel at franchise system performance in the hospitality space, and we’re eager to watch them help elevate the East Coast Wings + Grill brand.”
With more than 60 locations currently operating or in various stages of development, East Coast Wings + Grill plans to open an additional 11 locations in Florida, Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee, and Virginia by year end 2018. Offering a franchise opportunity that revolves around strong unit level economics, franchisees can expect an initial investment ranging from $650,000 to $1,000,000.
Known for its wide variety of buffalo wings, East Coast Wings + Grill offers nationally award-winning wing sauces that are mixed to order with the freshest ingredients. Inspired by different cultures—The Islands, Tex Mex, Classic American, Asian, Southern BBQ, European, Bayou and more—at East Coast Wings + Grill, community members can enjoy dozens of flavors of chicken wings and choose from nine heat intensities, resulting in hundreds of possible combinations that can be added to most entrees and of course, wings. While wings remain a staple, the restaurant’s menu also includes delicious burgers, salads, sandwiches and more.
For more information on the East Coast Wings & Grill franchise opportunity, visit http://eastcoastwingsfranchise.com.
About East Coast Wings + Grill
Based in North Carolina, East Coast Wings + Grill is a casual family dining franchise that puts the spotlight on buffalo wings. With more than 60 locations currently operating or in various stages of development, the burgeoning franchise caters to chicken wing lovers by offering dozens of varying wing flavors that can be paired with nine heat intensities. With numerous awards and accolades, the franchise has been noted on Franchise Business Review’s “Top Food Franchise” 2012-17, Restaurant Business Magazine’s “Future 50” list of the fastest-growing U.S. mid-size restaurant chains, Franchise Times Magazine’s “Top 200+” list, Entrepreneur Magazine’s “Top 200” Food Franchises, among more. The concept has also been recognized by The Franchise Grade and Franchise Business Review for transparency during the franchise sales process, franchisee support and overall franchisee satisfaction. For more information about East Coast Wings + Grill or its franchise opportunities, visit www.eastcoastwings.com or www.eastcoastwingsfranchise.com.
Fishman Public Relations