First Virginia Location Sets the Stage for Franchise Expansion Plans
Lynchburg, VA (RestaurantNews.com) East Coast Wings + Grill (ECW+G), a North Carolina-based, family-dining franchise commended for its wide variety of buffalo wing flavors and inclusive menu, is seeking qualified franchise partners in Virginia to leverage both the growth opportunity in the state and its tremendously positive response to the brand, which debuted in Lynchburg last May.
In their first year of business, entrepreneurial couple Mike and Leah Morrell were awarded ‘Best Restaurant’ by the Central Virginia Business Coalition: a local organization focused on supporting locally-owned businesses. To determine the award winners, a panel of judges from different business sectors and counties in the region evaluated community nominations and subsequent questionnaires from the nominees about their business, achievements, community service and more. The judges then generated a combined score and revealed the winners.
“We believed in the concept and knew the area would appreciate the brand’s commitment to flavorful food,” said Co-Owner of ECW+G Lynchburg Mike Morrell, who has called the area home for nearly 30 years with his wife. “We knew we had to build a strong culture from the start and dedicate as much of an effort to the friendly service as we did to the food quality. That mantra has set the standard for our guests, who come to us not just for a delicious meal, but for the experience as well.”
Another milestone for the new business owners was having the fourth-highest sales across the entire franchise system on National Chicken Wing Day (July 29): the busiest day of the year for ECW+G franchisees.
With no restaurant background, the Morrells jumped right in, applied the franchise model flawlessly, built a strong team and committed themselves to the community. Their passion for philanthropy began the second their doors opened—foregoing a traditional grand opening and hosting a charity day instead. On that day, ECW+G Lynchburg raised $2,000 for Patrick Henry Family Services and the Court Appointed Special Advocates (CASA) of Central Virginia, two local organizations, and received a $2,000 match donation from ECW+G corporate.
Additionally, the Morrells make sure the family-friendly atmosphere extends beyond their restaurant walls. The business owners are committed to remaining a staple in the community by supporting local causes, fundraisers, donating proceeds of sales to schools and more.
“This accomplishment speaks volumes to the type of hands-on business owners they are. The Morrells are the ideal franchisees to spearhead East Coast Wings + Grill’s presence in the market,” said ECW+G President and CEO Sam Ballas. “When you take our proven system—which provides laser-like focus on an individual’s unit-level success—and pair it with an owner’s dedication to employee satisfaction and community engagement, we can expect more locations like Lynchburg throughout Virginia.”
The growing franchise is seeking driven entrepreneurs to expand in nearby communities, including: Roanoke, Danville, Richmond, Martinsville, Galax and more. ECW+G is dedicated to strategic menu innovation and food quality, while promoting a data-driven approach to develop and sustain healthy unit-level economics.
About East Coast Wings + Grill
North Carolina based East Coast Wings + Grill is a fast-growing, casual, family-dining franchise that puts the spotlight on buffalo wings. The carefully selected menu has a variety of options to satisfy every family member’s taste buds. With more than 60 locations nationwide currently operating or in various stages of development, the burgeoning franchise recently secured itself a top spot on Restaurant Business Magazine‘s “Future 50” list of fastest-growing U.S. mid-size restaurant chains for the second consecutive year. Entrepreneur magazine also named East Coast Wings + Grill one of the nation’s top franchise investments and Franchise Times magazine ranked the company No. 383 on its “Top 200+” list of top revenue-producing U.S. franchises. The concept has also been recognized by The Franchise Grade and Franchise Business Review for transparency during the franchise sales process, franchisee support and overall franchisee satisfaction. For more information about East Coast Wings + Grill or its franchise opportunities, visit www.eastcoastwings.com or www.eastcoastwingsfranchise.com.
Senior Account Executive
Fishman Public Relations
847-945-1300 ext. 230