Operator of Bennigan’s and Steak & Ale to join delivery platform’s vessel of 4,500 locations
Dallas, TX (RestaurantNews.com) Legendary Restaurant Brands – the parent company of Bennigan’s, Bennigan’s On The Fly, Bennigan’s On The Fly Virtual Kitchens and Steak & Ale — is bringing its iconic brands to more fans around the world through its new partnership with REEF Neighborhood Kitchens.
REEF Neighborhood Kitchens is a network of 4,500 locations in domestic and international markets, offering restaurant brands accelerated growth with minimal investment through its virtual kitchen delivery-only concept. REEF’s team of vessel operators sign licensing agreements with brands and then fix, prepare and deliver their food and beverages from their own virtual kitchen facilities. With plans to expand by a factor of 10 over the next 12 months, Restaurant Business recently proclaimed REEF “the world’s fastest-growing restaurant company.”
“REEF is the perfect partner to help expand our brands internationally at an unmatched pace,” said Legendary Restaurant Brands Owner, Chairman and CEO Paul Mangiamele. “We also bring REEF a major differentiator to its portfolio – iconic casual-dining brands that are all well-positioned for franchising and licensing. We look forward to this revolutionary partnership as we join forces to bring the pioneering brands of casual dining to new markets across the globe.”
Through its alliance with REEF, Legendary Restaurant Brands’ expansion will begin in the Middle East, UAE and Europe and then move to domestic markets.
“Like so many people I know, some of my favorite memories were made at a Bennigan’s or Steak & Ale,” said Reef Kitchens President Michael Beacham. “These brands have formed deep emotional connections with fans across the globe that have stood the test of time, and we fully intend to tap into that through this partnership. Along with the tremendous brand equity they have established, we are committed to preserving the world-class training and ‘people first’ culture that Paul and his team have fostered over the years.”
Bennigan’s and Steak & Ale will offer all of their signature menu items for delivery through REEF’s vessel network. However, menus will be designed and customized by market and will cater to regional preferences.
“As nostalgia never goes out of style, we are creating a ‘New-stalgia’ by pioneering casual dining into the virtual kitchen world on a global scale,” Mangiamele said. “This partnership allows us to bring our proven, franchise-ready and licensable brands to any operator – domestic or international – while propelling Legendary Restaurant Brands into the Digital Age.”
For more information on Legendary Restaurant Brands, visit LegendaryRestaurantBrands.com.
You’re with friends at Bennigan’s. The American Legend!
About Legendary Restaurant Brands
Legendary Restaurant Brands owns the iconic Bennigan’s, Bennigan’s On The Fly, Bennigan’s On The Fly Virtual Kitchens and Steak and Ale brands – the pioneers of casual dining. Bennigan’s is a high-energy neighborhood full-service restaurant that is redefining and leading the casual dining category again. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and offers a franchise model capable of compelling returns on investment. The polished, fast-casual brand Bennigan’s On The Fly was designed for non-traditional venues, including hotels, or as a delivery-only virtual model that can be operated out of an existing commercial kitchen. Steak and Ale is another American Original poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable, family-friendly steakhouses.
To join Legendary Restaurant Brands franchise family, please visit LegendaryRestaurantBrands.com or call 800.804.5049.