Introducing a savory, crispy and dippable snack worth ‘sticking’ around for
Pasadena, CA (RestaurantNews.com) Wetzel’s Pretzels is turning up the heat with the debut of its latest limited-time menu item: Mozzarella Stickz – crispy, cheesy, portable and perfect for summer snacking. This craveable twist is a new category for the pretzel powerhouse, and is available starting at $7.99 at Wetzel’s locations nationwide now through Aug. 31.
Crafted with fresh, hand-rolled dough and filled with melty mozzarella cheese, these savory bites are topped with Italian breadcrumbs and baked to golden perfection. Served in a five-piece snack cup pairing perfectly with a side of pizza sauce or creamy ranch dip, this snack is ideal for dipping and snacking on the go. These fresh baked Mozzarella Stickz deliver the comforting taste of traditional mozzarella sticks with a Wetzel’s Pretzels twist.
“We’re always looking for new ways to delight our guests, and the introduction of our new Mozzarella Stickz is a fun and delicious addition to our snack lineup,” said Peyton Geyser, Director of Marketing of Wetzel’s Pretzels. “We took everything people love about mozzarella sticks and gave it the Wetzel’s spin with our fresh pretzel dough – it’s a match made in snack heaven.”
Guests can pair the Mozzarella Stickz with Wetzel’s refreshing Frozen Lemonade for the ultimate salty-meets-sweet combo – an ideal duo for warm weather hangouts, mid-day snack breaks or post-shopping pick-me-ups.
To celebrate the launch, Wetzel’s Pretzels is offering $1 off Mozzarella Stickz for Wetzel’s Rewards App users, available in-store or online from now through May 18 by entering the promo code MOZZARELLA.
For more information on Wetzel’s Pretzels, visit Wetzels.com and download the Wetzel’s Pretzels app.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Yelp‘s 2024 Fastest Growing Brands, alongside Franchise Business Review‘s 2024 Top Franchises, 2024 Top Franchises for Women and Top Culture100 lists.
Contact:
Paul Donahie
Champion
pdonahie@championmgt.com
