The booming fast-casual breakfast hotspot recently announced their new development plans for the area
Louisville, KY (RestaurantNews.com) Biscuit Belly, a Kentucky based “craft casual” brunch restaurant serving up warm hospitality and chef-driven gourmet biscuit breakfast sandwiches, is eager to announce their plans to expand the Lexington, Kentucky market. Current Biscuit Belly franchise partners, Shoffner Family Foods, have signed two new leases at Leestown Road/Great Acres, 112 Lucille Dr. and at Ethington Shops, 4235 Harrodsburg Rd. The veteran franchising group also plans on developing the Knoxville, TN market, working to bring a better brunch experience to more communities.
Shoffner Family Foods includes sisters Madison Shoffner and Mallory Shoffner Quintero, and parents Jay and Kelly Shoffner. The family has a long and successful history in the franchise restaurant world. Their grandfather, J. Roy Shoffner, was among the first Kentucky Fried Chicken franchise owners, eventually growing to open and operate 34 KFCs and 10 Long John Silver’s locations in Kentucky, Tennessee and Indiana. The next generation of Shoffner family franchise owners have already added one Biscuit Belly location to their roster, recognizing the brand’s creative menu, innovative business model, and growing following as signs that the Biscuit Belly brand is leading the way in the brunch space.
“We grew up in the restaurant world, so we know what it takes to be successful and create a place guests want to return to over and over again,” said Madison Shoffner. “We truly believe Biscuit Belly is exactly that!”
Founded by Lauren and Chad Coulter in 2019, and franchising since 2020, Biscuit Belly has become a staple in their home state of Kentucky. Known for their chef-inspired offerings revolving around a scratch-made biscuit, innovative boozy beverages, and a bright, modern environment, Biscuit Belly has been an instant favorite among brunch enthusiasts. Biscuit Belly has seen rapid success locally and is eager to continue expansion across expanded markets.
“We look forward to expand more in our home state and are thrilled with these next 2 locations in Lexington,” said Chad Coulter, Founder and CEO of Biscuit Belly. “The Shoffner Family Foods team has been a pleasure to work with over the last year and have provided great feedback as our first franchisee. We can’t wait to continue to work with them as we bring a better brunch to more cities throughout the U.S.”
Biscuit Belly is actively seeking single and multi-unit franchise partners. The brand currently has five locations open and 20+ locations in development, with plans to sign four to five additional multi-unit deals by the end of 2023. Including the franchise fee, the initial investment for a Biscuit Belly franchise is between $697,000 to $1,102,000. For more information about Biscuit Belly’s franchising opportunities, please visit https://biscuitbellyfranchise.com.
About Biscuit Belly
Founded in 2019 and franchising since 2020, Biscuit Belly opened its first location in Louisville, Kentucky where it became known for its creative approach to Southern comfort food classics with a focus on large, gourmet biscuit sandwiches. With a chef-cultivated menu, the brand has paired their Southern inspired offerings with genuine hospitality to create an upbeat, fun environment where guests can enjoy a delicious meal with family and friends. With six locations currently open in Kentucky, Georgia and Indiana, the brand has three more stores under construction in Georgia and Alabama, both set to open before the end of the year and more locations that will be announced soon. For more information, please visit https://biscuitbelly.com.
Contact:
Anna Pretasky
Franchise Elevator PR
apretasky@franchiseelevator.com
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