Bullritos is proud to open its 12th Houston location, located at 16000 Stuebner Airline and Cypresswood Drive, on Monday, March 14. After opening its first location in La Porte, Texas, in 2008 and quickly becoming a local favorite, the restaurant celebrated its Champions opening by awarding a free Bullrito per week for a year to the first 50 patrons.
“We are proud to be a part of this growing area,” said Eric Williams, a Champions Bullritos co-franchisee. Fellow franchisees, John & Angi Beszborn were thrilled. “We couldn’t have asked for a better welcome from the community,” said John Beszborn.
More than 20 patrons stood in line or camped out, some for more than nine hours, to receive their free burritos. By 9 a.m., the Bullritos team had to turn away guests for the giveaway as they had reached 50 patrons.
Bullritos was founded by Russell Ybarra, who is also president and CEO of Gringo’s Mexican Kitchen. Motivated by his personal experience of running with the bulls in Pamplona, Spain, Ybarra extended his culinary palate into a Spanish-inspired, hip burrito joint complete with high quality ingredients, Bull-Ritas (frozen margaritas) and talented “burristas” (burrito rollers). Bullritos, bowls and tacos are custom-created with any combination of freshly grilled and prepared meats, two styles of rice, three options of beans (all vegetarian), chile con queso, freshly-cut veggies, mild to spicy salsas and more. To create a “Custom Bull,” patrons indicate their order by marking their desired style and ingredients on bull bags with red markers. Burristas create the bullrito, bowl or tacos, and put them in the bag for the guest to “run with it,” emphasizing the “bag ‘n’ go” concept.
Bullritos has also made a commitment to helping each surrounding community where a franchise is located. The “Charit-a-bull” Event program allows various community organizations to fundraise through the restaurant, earning 20 percent from all orders by using special coupons.
“With each new Bullritos location, we’re making a positive impact on the community,” said Ybarra. “Focusing on the food is our number one priority. We offer only the highest quality ingredients. Combine that with great value and partnering with the community — the location will succeed.”
Bullritos is open from 11 a.m. to 9 p.m., Monday through Saturday, and is closed on Sundays to allow associates time to rest and focus on their families.