Free Mini Warrior Bowls for first 100 guests, a banana costume contest, DJ, swag and more
Reston, VA (RestaurantNews.com) South Block, Northern Virginia’s homegrown smoothie and açai bowl brand known for spreading good vibes one block at a time, will open its newest location at 1835 Fountain Dr. in Reston with a high-energy celebration on Saturday, Oct. 25.
The Block Party will kick off at 11 a.m. with free Mini Warrior Bowls for the first 100 guests, a banana costume contest with gift card prizes for three winners, plus a live DJ, free swag and more throughout the day.
“Opening our doors in Reston gives us a great opportunity to meet the community here,” said Amir Mostafavi, CEO and founder of South Block. “Our goal has always been to create a space where people can enjoy fresh food, good company, and a welcoming atmosphere – and this new spot gives us another chance to do just that.”
Reston’s South Block will serve the brand’s lineup of açai bowls, smoothies and cold-pressed juices – all made to order with fresh, high-quality ingredients. From a quick breakfast to a post-workout boost or an afternoon pick-me-up, the fast-growing fast casual delivers nourishment that tastes as good as it makes guests feel.
Open Monday through Friday from 7 a.m. to 7 p.m., and Saturday and Sunday from 8 a.m. to 7 p.m., the Reston location joins South Block’s units across D.C., Maryland and Virginia as the 21st for the brand. For more information or to find a nearby location, visit SouthBlock.com.
About South Block
South Block opened its first location in Arlington, Va., in 2011, with a mission to make people feel awesome one block at a time. It specializes in fresh, made-to-order smoothies, açai bowls, toasts and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 21 locations across D.C., Maryland and Virginia. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which helps provide fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
About Savory Fund
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 16 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken, South Block, Bonrue Bakery and Hawkers. For more information, visit SavoryFund.com.
Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com