Healthy Fast Food, Inc., which offers consumers a smarter alternative to America’s favorite meals and snacks, today announced its new company name, U-Swirl, Inc. With more than 50 franchises sold via area development agreements and franchise agreements, U-Swirl, Inc. is positioned to be a dominant player in the frozen dessert sector. The company is changing its name from Healthy Fast Food, Inc. to U-Swirl, Inc. to better reflect the company’s brand awareness and focus among consumers and investors alike.
“Today’s announcement of U-Swirl marks a significant milestone for our company. The Healthy Fast Food name no longer adequately represented our business, and our position as a regionally recognized and nationally growing frozen dessert chain of cafes,” explained Rico Conte, Chief Executive Officer for U-Swirl, Inc. “The U-Swirl name more accurately reflects our commitment to developing the best possible cafe experience for frozen desserts, offering our guests the ultimate dining experience in self-serve desserts is our primary focus.”