Pizza Hut announced today a movement across its more than 7,200 U.S. restaurants that positions America’s largest pizza chain as a leader in the fight against the global hunger epidemic. Pizza Hut is challenging America to “Share a Slice of Hope” during the 2011 World Hunger Relief campaign via multiple donation channels, including an exclusive integration with social game developer Zynga via online contributions at zynga.com/pizzahut through Oct. 31, 2011. More information about 2011 World Hunger Relief efforts at Pizza Hut and the Share a Slice of Hope initiative are available at pizzahut.com/slicesofhope.
“Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal,” said Scott Bergren, Pizza Hut CEO. “We want to make a difference and we’re asking our customers and employees to ‘Share a Slice of Hope’ with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need.”
Zynga players looking to join the Share a Slice of Hope movement will get their chance to contribute within their favorite games. Pizza Hut has partnered with the world’s leading social game developer to deliver the first ever offline to online contribution experience through Zynga.org for players in FarmVille, CityVille, Empires & Allies and The Pioneer Trail. Players will receive a choice of one exclusive, limited edition item for each contribution of $5 or more made through zynga.com/pizzahut, with 100 percent of the proceeds benefitting the World Food Programme.
“We’re thrilled to join the World Food Programme and Pizza Hut in their battle against world hunger and to heighten awareness of the campaign among our players,” added Laura Pincus Hartman, Director of External Partnerships for Zynga.org.
In addition to contributing through social gaming, online donations can be made to World Hunger Relief when completing an order at pizzahut.com. Customers can then share their donation with friends and followers on social media for the ultimate Share a Slice of Hope experience.
Pizza Hut is also encouraging customers to donate in-store when they visit their neighborhood restaurants. Customers who make a donation in-store may add a personalized pepperoni to a pizza-shaped sharing board displayed in each participating restaurant.
With a robust 2011 World Hunger Relief effort, Pizza Hut looks to surpass its record donation total from last year of nearly $2 million. To help meet this target, local Pizza Hut restaurants nationwide have set their own donation goals and will host events and fundraisers within their communities throughout the month-long campaign. All donations made during the 2011 World Hunger Relief campaign will benefit the World Food Programme’s hunger relief efforts.