Diversified Restaurant Holdings, the owner/operator and franchisor of Bagger Dave’s Legendary Burger Tavern, a unique, full-service, ultra-casual restaurant and bar, today announced that customers can now place their takeout orders online at www.baggerdaves.com.
Michael Ansley, President and Chief Executive Officer of DRH, commented, “We believe the convenience of online ordering will be readily accepted by our regular patrons while helping to expand our customer base. With access to our complete menu online, customers will also be able to review their previous orders for easy, speedy ordering, while ensuring they get their Bagger Dave’s favorites. And, they can easily schedule a convenient pick up time from the web site as well.”
“Industry experience suggests that online ordering capability drives additional takeout sales and does not diminish in-store sales. As we move forward, we plan to offer additional online options, such as mobile web browsing applications for iPhone and android systems and promotional programs designed to further enhance takeout sales. Our new system will also allow us to capture contact information and purchase preferences from our customers which will serve to augment our marketing capabilities.”
The Bagger Dave’s system utilizes the Smarter Takeout software developed by IT Problem Solver, Inc., a specialist in the restaurant industry offering innovative tools designed to appeal to today’s technology-savvy customers.
DRH developed the unique Bagger Dave’s concept in 2007 and currently owns and operates four Bagger Dave’s restaurants in Michigan. It opened its first two locations, in Berkley and Ann Arbor, in 2008, the third location opened in Novi in February 2010 and the most recent location opened in Brighton in February 2011. The Company plans to open two additional Bagger Dave’s stores in Michigan by the end of the year and simultaneously franchise the concept throughout the Midwest.