In recent years, the rise of better burger franchises and fast-casual chains such as Panera Bread and Chipotle has put pressure on sit-down chain restaurants and classic fast food joints alike. As the competition for diner dollars evolves, here are some of the trends shaping the increasingly crowded marketplace.
Fast Food Going Upscale
One hardly expects fine dining at an establishment with a drive-thru. That hasn’t stopped some of the greasiest fast food chains from trying to go fancy. Attaching the word “artisan” on menu items is one example. Domino’s is notorious for that, as it is for stunts like adding luxury ingredients like foie gras onto pizzas. McDonald’s and Wendy’s are both redesigning locations with a sleeker, more upscale look and feel. Taco Bell, meanwhile, has been trying to completely revamp its menu and vibe, which includes the national launch of “gourmet inspired” Cantina Bell items created through a partnership with Lorena Garcia, a chef who has been a part of reality shows such as “America’s Next Great Restaurant.”