Burger King reinvents itself with new food, new look

This doesn’t look like Burger King. The brick facade and mood lighting inside smacks more of casual dining.

It doesn’t sound like Burger King. There’s a quiet whir of blenders crafting made-to-order smoothies with real strawberry, banana and mango pieces.

Nor does it taste like Burger King. Not when one of its three new salads is topped with tangy apple slices and dried cranberries, and covered in an apple cider vinaigrette. You can even get made-to-order frappés.

But this is Burger King, all right – with its crown off and its gloves on.

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