Capriotti’s Sandwich Shop, the leader in innovative and fresh sandwiches for 35 years, is asking its fans to show their love for their sandwiches through dance. A new application on Capriotti’s Facebook fans will allow fans to upload a 35 second video of them doing a CAPpy Dance which is defined as the sudden, primal and rhythmic exuberance one experiences after learning a visit to Capriotti’s is imminent.
Starting on September 1st, participants will have three weeks, to perfect and upload their own personal CAPpy dance through the Facebook application. Capriotti’s Facebook fans will then have until October 3rd to vote on their favorite video. Winners will be announced on October 5, 2011. Prizes include a free small sandwich for all participants who entered a video and five runner ups will be awarded a free-subs-for-a-year prize. The grand prize for the best CAPpy dance will be “35 Years of Free Capriotti’s Subs” for the lucky winner.
“Capriotti’s has such great fans that we were looking for a fun way to celebrate our 35th anniversary with them,” said Ashley Morris, CEO of Capriotti’s. “We love how motivated and creative our customers are and this is why we wanted everyone to show us the little dances of joy they do when they decide they are going eating a Capriotti’s sub. We are excited to see people’s CAPpy Dances and engage all of our fans on the new Facebook App.”
Capriotti’s is the premier provider of signature sandwiches that will keep you wanting more. To partake in the CAPpy Dance Facebook contests please visit www.facebook.com/capriottis. For more details or any of Capriotti’s products, please visit www.capriottis.com.