Cheeburger Cheeburger, first started in Sanibel Island, Florida, will open at the Newark Liberty International Airport, Terminal A, on Saturday, February 5th as part of the corporate EXPRESS concept. The Newark location will be the seventh airport that Cheeburger Cheeburger operates in, also providing services to two universities and two travel plazas within the United States.
The on-the-go location will cater to the time-sensitive traveler, delivering an abbreviated menu from the traditional franchise format. Dick Moore, Cheeburger Cheeburger’s Director of New Business Development, said, “Airports are a great way for us to showcase our quality to a global community. Our strategic food and beverage partnerships allow us to deliver fresher, healthier food in a quick and casual environment.” A few of the menu items include an all-natural burger in three sizes, a grilled chicken breast sandwich, fresh-cut fries, a grilled chicken salad and 10 premium ice cream shake flavors. Breakfast options will also be available through the EXPRESS menu.
The 25 year-old restaurant franchise organization successfully opened 12 full-service locations throughout the country in 2010 and will have 11 more opening soon, including the first Cheeburger Cheeburger franchise in Quebec, Canada. Current airport locations include Richmond International, Cleveland Hopkins International, JFK International, Tucson International, Orlando/Sanford and the Detroit Metropolitan Wayne County Airport. “We continue to grow because our business model is diversified. We have our EXPRESS concept as well as full-service restaurants, but we know that even when a customer is rushed they still value a better burger,” said Moore.
The organization partnered with Westfield Development and Areas USA in 2010 for the Newark Airport location. Areas USA and Cheeburger Cheeburger previously collaborated on two Florida Turnpike locations that opened in 2009. Sam Lundy, the organization’s president stated, “We know a customer has many choices when deciding where to eat. Some want to relax, some need to hurry but they all want fresh. Whether at the airport or on the street, we have chosen some of the best operators and suppliers in the country to make the gourmet burger experience a success.”
Formed in 1986, Cheeburger Cheeburger Restaurants, Inc. is currently located in 20 states; featuring an Invent Your Own Taste menu through a franchise format. Visit the Cheeburger Cheeburger Inc. website at http://www.cheeburger.com.