CiCi’s Pizza of Tampa Bay, a franchisee with seven units in the Tampa, FL, market is using a mobile loyalty program to reverse a double-digit year-over-year negative sales comparison trend.
According to the company, within the first five weeks of the roll-out, the franchisee enrolled more consumers in its mobile loyalty program than they had in 18 months of promoting their email-based program. CiCi’s is leveraging Sundrop Mobile Loyalty for the initiative.
CiCi’s Pizza is an American buffet restaurant chain based in Coppell, TX, specializing in pizza.
Sundrop’s cardless mobile loyalty program uses a consumer’s mobile number as their loyalty card.