Domino’s Pizza has introduced three Artisan Pizza flavors: Spinach & Feta, Italian Sausage & Pepper Trio and Tuscan Salami & Roasted Veggie.
“We have never launched anything that showcases our quality ingredients and craftsmanship quite like Artisan Pizza,” said Patrick Doyle, Domino’s Pizza president and chief executive officer. “Consumers really need to see and taste these pizzas to believe them.”
Before even getting to the pizza, consumers will be greeted by a signed pizza box – penned by the store manager responsible for what comes within: a carefully and uniquely crafted gourmet pizza.
“It really is yet another ‘Oh Yes We Did’ moment for Domino’s,” said Russell Weiner, Domino’s Pizza chief marketing officer. “We won’t stop innovating – and with this product, gimmicks are out the window and the proof will be in the pizza.”
A national TV campaign beginning today shows the launch of the new pizza to be about gourmet taste – and not about gimmicks. Fabio Viviani, the celebrity chef known best for his time as a fan favorite on Top Chef, makes a cameo appearance in one of the commercials.
“We have great tasting hand-tossed pizza and a terrific specialty line, but the Domino’s Artisan Pizzas truly take special to a whole new level,” said Weiner. “The campaign is a playful way to demonstrate that for us to show believers we can be gourmet, this pizza needs no gimmicks – just consumers to simply try it.”
Consumers who order Domino’s Artisan Pizza through online ordering will receive a link where they can rate the pizza and let Domino’s know what they think.
During the campaign, consumers can try the pizza for $7.99 every day of the week. Domino’s will also continue its Early Week Pick-Me-Up Deal, offering consumers a 3-topping pizza for $7.99, carryout only.