After several years of working to spotlight value to pennywise consumers, fast-food giants like Burger King, McDonald’s, and Subway are trying to be all things to all people by expanding beyond their traditional product offerings and remodeling restaurants.
Rather than expanding the number of locations, the big players in the industry are trying to improve performance at existing locations. Wendy’s and McDonald’s have led the way, by adding options such as salads, along with sleek, modern restaurant interiors to battle the long-held public perception that fast food is unhealthy and unclean.
Early in 2011, Subway rolled out a plan to develop a Subway Cafe concept for certain “higher-end” office locations. The company envisions a Starbucks-meets-Subway concept that serve its usual sandwiches in addition to espresso drinks and gourmet desserts.