Industry veteran Tyson Yirak joins Ohio-born concept to elevate brand infrastructure and drive future expansion
Cincinnati, OH (RestaurantNews.com) FUSIAN, the innovative fast-casual sushi brand known for redefining the cuisine with its modern, customizable experience, has named Tyson Yirak as its new marketing director. This move signals FUSIAN’s continued focus on strategic investments, amplifying its visibility and supporting long-term growth across current and emerging markets.
Tyson joins FUSIAN with extensive experience in field marketing, project management, data analytics and agile execution. He has led cross-functional teams through large-scale initiatives that improve operational efficiency, customer engagement and brand sentiment. His expertise in technology-driven strategy and scalable marketing systems will play a critical role in FUSIAN’s continued evolution.
“Tyson’s leadership arrives at a pivotal moment for FUSIAN as we prepare for our next chapter of growth,” said Stephan Harman, co-founder of FUSIAN. “Bolstering our marketing efforts is essential to reaching new guests, revolutionizing the menu and supporting the communities we love. Tyson brings the discipline, creativity and forward-thinking mindset we need as we head into the new year.”
FUSIAN recently celebrated several high-impact initiatives, including successful limited-time offers, high-performing gift card promotions, the successful pink soy wrap activation and standout engagement around Veterans Day. Under Tyson’s direction, the company plans to build on these wins as it sharpens its marketing engine and increases its presence within the fast-casual landscape.
“I am excited to join an organization that is bold, entrepreneurial and committed to pushing boundaries,” said Yirak. “I believe technology, analytics and adaptable methodologies can transform how teams operate, and FUSIAN already has incredible momentum. My goal is to optimize its marketing programs, enhance storytelling and scale sustainability as we enter this next stage.”
To find the nearest FUSIAN or learn more, please visit FUSIAN.com.
About FUSIAN
Founded in 2010 by childhood friends Zach and Josh Weprin and Stephan Harman, FUSIAN is an Ohio-based fast-casual sushi concept that redefines traditional sushi with a customizable, ingredient-first approach. With seven locations in Cincinnati, Columbus, Dayton and Toledo, FUSIAN is on a mission to make sushi more accessible, sustainable and community-driven. To learn more about FUSIAN, visit FUSIAN.com or follow the brand on Facebook or Instagram.
Contact:
Laron Roland
Champion
469-951-0455
lroland@championmgt.com