Jamba Juice Celebrates 45th Campus Store Opening with Launch at the University of South Florida

Jamba Juice Celebrates 45th Campus Store Opening with Launch at the University of South FloridaJamba Juice Company (NASDAQ: JMBA), a highly recognized healthy, active lifestyle brand, announced today the opening of its University of South Florida (USF) store in Tampa, Florida, representing the Company’s 45th campus location.

In addition to the new USF location, Jamba Juice recently opened locations on campus at Louisiana State University and Illinois State University as well as two new California locations at California State University in Hayward and Cal Lutheran University in Thousand Oaks, California. The initiative builds upon Jamba’s success in launching franchise kiosks and small formats on colleges and universities nationwide to help campus restaurant operators bring a delicious, better-for-you, portable meal option to busy students on-the-go.

“Students lead very demanding lives so we are pleased to make it easy for them to enjoy Jamba’s great tasting and better-for-you specialty beverage and food options without leaving campus,” said Thibault de Chatellus, senior vice president, Global Franchise Development, Jamba Juice Company. “It’s a great gateway for new fans to discover the iconic California brand.”

Jamba Juice is a perfect choice for food service and campus restaurant operators looking to bring a widely recognized healthy, active lifestyle brand with better-for-you and great tasting menu options on campus to serve students.

“Jamba is the number one top-of-mind smoothie brand and among the top 10 nationally recognized healthy brands,” commented James D. White chairman, president, and CEO, Jamba Juice Company. “Jamba has always been focused on simplifying and inspiring healthy living and our product line-up has great appeal for students seeking a healthier meal alternative that fits their active lifestyles.”

Jamba Juice products are made with high quality ingredients and contain no artificial flavors or preservatives, no high fructose corn syrup, and 0g of trans fat. Jamba’s menu also provides meal and snack alternatives for students with special dietary needs including non-dairy, non-gluten, vegetarian, and vegan.

In addition to offering better-for-you meal options, Jamba also strives to be better for the environment by working with campus locations in support of their local sustainability initiatives. Jamba does this by helping design stores on those campuses that meet stringent green standards as defined by the U.S. Green Building Council under the LEED program. Green-friendly design features include the use of recycled materials in wall panels, carpeting, furniture fabrics and tile, the use of more natural lighting with layouts that provide direct outdoor views from 90 percent of all work spaces, an implementation of lighting and air conditioning controls that help conserve energy. Jamba has supported LEED design standards at California Polytechnic State University and Northeastern University. Jamba also provides alternatives for composting and recycling where supported by campus policy and procedure.

Jamba’s first campus location opened in 1997 on the Stanford University campus in Palo Alto, California and since that time the Company has expanded to the following additional campus locations:

 
San Jose State University, California I, Dining Commons, and MacQuarrie Hall
University of Southern California
Brigham Young University I and II
Arizona State University, Tempe, West, and Manzanita Hall
University of California, San Diego
Loyola Marymount
University of Miami
University of North Carolina, Chapel Hill and Greensboro
University of California, Santa Barbara
University of Nevada, Las Vegas
Boston University
University of Hawaii, Manoa
University of Minnesota
University of California, Los Angeles
University of Colorado, Boulder
Duquesne University
California Polytechnic University, Canyon Village
Northern Arizona University
University of Illinois, Illini Union
Bowling Green State University
Florida International University
Sacramento State University
State University of New York, Buffalo
Northeastern University
University of California, Irvine
Northwestern University, Norris Center
Utah Valley University
Florida Gulf Coast University
Pepperdine University
University of Florida, Gainesville
Ball State University
University of Utah, Salt Lake City
Idaho State University
Illinois State University
Louisiana State University
California State University, Hayward
Cal Lutheran University
University of South Florida, Tampa
 

The Company plans on developing 50 to 70 traditional and non-traditional locations in 2011 and is currently awarding franchise opportunities in select markets across the country. For more information about joining the Jamba Juice team visit http://www.jambafranchise.com.

About Jamba Juice Company

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads, and a variety of baked goods and snacks. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE stores. To find out more about Jamba-branded products visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).