KFC has Panera envy.
The fried chicken kingpin, eager to tap into a younger, more upscale customer, is about to test a Millennial-friendly store next month – serving the likes of fresh salads and flatbread sandwiches – near its headquarters in Louisville that it has dubbed “KFC eleven.”
The name is a reference to the 11 herbs and spices that Sanders used in the famous Original Recipe chicken.
Don’t look for Col. Sanders’ well-known goateed mug at the new location. This single KFC eleven, after all, will be more of a laboratory for what’s next – not what was.