Shannon Stevens, of Chicago, is busy polishing off a hot fudge sundae at a downtown McDonald’s, the cap to a meal of McDouble cheeseburgers.
The 20-year-old is something of a regular, visiting the fast-food giant about twice a week, but the desserts aren’t the major draw.
“I like the chocolate sundaes and the shakes,” he said, but noting that McDonald’s needs to add more chocolate items if it wants to lure him from a traditional favorite like Dunkin’ Donuts or Dairy Queen when he’s craving something sweet.
Turns out, McDonald’s is thinking along similar lines.