Replace Pager Systems and Opt-in Guests to Digital Marketing Greatly Increases ROI
SAN FRANCISCO, CA (RestaurantNews.com) mobully (www.mobully.com) announces the release of the WaitApp, the most advanced wait list and reservation management and digital marketing service available to restaurants in the U.S. The WaitApp uses text messaging to replace more expensive pager systems, captures customer information and enables opt-ins to ongoing text and email marketing.
“Not only are you saving money compared to pager systems,” said Stan Bradbury, President of mobully, “but more importantly you are capturing the customer’s mobile number and potentially opting-in guests to future mobile marketing and CRM.”
“Pager systems and the yellow sheet of paper never tell you anything about who your customers are,” said Bradbury. “WaitApp is changing the way restaurants communicate with their guests and enabling them to more effectively target their customers and develop loyalty programs for long term success.”
The WaitApp is available for a free month trial offer so restaurants can experience the power of text messaging without any risk. The iPad App is available for download at the iTunes store. The web-based version can be used by any other PC, Netbook or tablet such as Android, Intel or WebOS devices by registering online at mobully.com. All you need is Internet access at the host area to get started.
The WaitApp also provides restaurants a simple reservation management system and automates reservations reminders to reduce no shows and late arrivals and increase table management efficiency. “Nobody likes getting a phone call or dealing with voicemail and calling back a restaurant the day before a reservation,” said Bradbury. “With WaitApp you send welcome text reminders that they can reply to to confirm or modify a reservations in seconds.”
The WaitApp goes beyond simple one-way alerts and coupon systems by providing the unique ability for natural language, two-way SMS for the entire customer lifecycle. The mobully service uniquely supports this two-way, natural language SMS and mobile CRM because it runs on the T-Short Code platform (www.t-sc.com) – a patent-pending method for short code allocation that delivers the only cost effective method for guaranteed two-way text messaging.
“Other text services depend on a single common short code, which hundreds or thousands of restaurants might be sharing, limiting the reliability of two-way messaging,” said Bradbury, “but text messaging is meant to be a two-way experience. Mobile subscribers have an expectation when they receive a text they should be able to reply and get customer service, ask a question, set up or confirm a reservation or check the status of an order – pretty much anything you can do with a voice call or email should be done with and SMS because that is how consumers communicate.”
With WaitApp, a guest can opt-in to five different restaurants, even five different locations of the same chain of restaurants, but the platform creates a permanent and exclusive short code path for natural language SMS between the guest and each restaurant they opted-in to. An opted-in guest could send a text to the restaurant six months later wanting to find out a wait time or make a reservation and the message is routed to the exact restaurant they are trying to reach and the restaurant can reply in seconds.
About mobully
mobully develops mobile applications that make it easy for any business to use SMS and email for digital marketing, customer service and customer relationship management. The WaitApp is their first solution designed for the restaurant vertical. The company is based in San Francisco, CA and is a division of CRM Text Solutions, Inc. – founded in 2007 to build the first text messaging platform built from the ground up for true, two-way SMS.
For more information visit www.mobully.com or call 1-855-MOBULLY.
mobully Media Contact: Cesar Villa, +1-415-538-7994, cesar@mobully.com