Nékter Juice Bar and Koia Kick Off Protein-Forward January with Functional Cleanse

Nékter Juice Bar and Koia Kick Off Protein-Forward January with Functional Cleanse

Nékter Also Expands Protein Options with New Nut Butter Protein Bowls

Nékter Juice Bar and Koia Kick Off Protein-Forward January with Functional CleanseCosta Mesa, CA  (RestaurantNews.com)  This January, Nékter Juice Bar is partnering with Koia, a leader in plant-based protein, to introduce a more functional approach to cleansing with the launch of its new Protein Cleanse featuring Koia Elite Protein. The partnership puts protein front and center to better match how people want to feel during a reset: more satisfied, more balanced and better supported in energy, recovery and appetite control.

A California-born, lifestyle-driven brand with nearly 200 locations nationwide, Nékter Juice Bar is known for its fresh-pressed juices, superfood smoothies, and açaí bowls crafted with thoughtfully sourced, high-quality ingredients making plant-forward living accessible and craveable.

Anchored by Koia’s expertise in clean, plant-based protein, the Protein Cleanse supports cleansing as restorative and replenishing. The one-day cleanse includes six bottles consumed over a 12-hour period, featuring two Koia Elite Vanilla Protein shakes that together provide 64 grams of protein, designed to support steady energy and blood sugar balance throughout the day.

“Partnering with Koia allows us to elevate the protein component of cleansing for our guests,” said Alexis Parra, co-founder and chief visionary officer of Nékter Juice Bar. “Nékter has always focused on functional, real-ingredient wellness, and our guests are seeking out resets that help them feel satisfied and supported. Protein plays a key role in that balance and this cleanse reflects how people approach wellness that’s best for them.”

Protein-Powered Support at Every Stage of the Day

The cleanse begins in the morning with The Full Reset Celery Detox, a cold-pressed juice formulated by Nékter to support digestion and reduce inflammation, followed by a Koia Elite Vanilla Protein shake delivering 32 grams of plant-based protein and 6 grams of prebiotic fiber to help regulate appetite and provide sustained energy.

Midday offerings include Nékter’s The Remedy Prebiotics Greens, featuring antioxidants, probiotics and gut-supporting nutrients, followed by The Defense Turmeric Lemonade, Nékter’s energizing, vitamin C-rich juice designed to support immunity and focus. The day concludes with The Glow Classic Greens, created by Nékter to support detoxification and skin health, and a second Koia Elite Vanilla Protein shake to aid recovery and help maintain balanced energy into the evening.

“Protein is foundational to functional nutrition, especially when it comes to energy, recovery and metabolic balance,” said Chris Hunter, CEO of Koia. “Together with Nékter, we’re offering a cleanse that supports the body in a complete way that is sustainable, empowering and rooted in nourishment.”

Meeting the Demand for Protein-Rich Meals

As part of its protein-forward January focus, Nékter is also introducing two new Nut Butter Protein Bowls, expanding high-protein options beyond cleansing. Designed as satisfying meal replacements for breakfast or lunch, the bowls deliver lasting fullness and functional nutrition for everyday routines.

  • Blueberry Almond Protein Bowl: With 32 grams of protein, this bowl is a creamy blend of vanilla whey protein, blueberries, almond butter, and Nékter’s housemade cashew nutmilk, offering antioxidants, healthy fats and sustained energy.
  • Peanut Butter Power Bowl
    With 30 grams of protein, this new bowl is made with peanut butter, fresh bananas, cacao nibs, and a peanut butter drizzle, with the option to add an extra scoop of protein for enhanced recovery and satiety.

Together, the Protein Cleanse with Koia and the new Nut Butter Protein Bowls reinforce Nékter’s commitment to meeting guests wherever they are in their wellness journey, whether committing to a structured reset or simply choosing a high-protein, functional meal.

“Flexibility and function are at the core of our January lineup,” Parra added. “Protein is the common thread, helping guests feel supported throughout their entire day.”

The Protein Cleanse featuring Koia and the Nut Butter Protein Bowls will be available at participating Nékter Juice Bar locations nationwide for a limited time beginning January 1.

About Koia™

Koia (DrinkKoia.com) delivers truly delicious, healthy, convenient, low-sugar/low net carbs, plant-based protein options that come ready to drink with no mixing or stirring required. Using only high-quality ingredients to deliver a balance of complete plant protein, fiber, and healthy fats for sustained satiation and energy at any time of the day, all Koia products are 100 percent plant-based, dairy-free, soy-free, gluten-free, seed oil-free, vegan, and Non-GMO Project verified. Koia now offers four lines of protein shakes to cater to nearly all nutritional needs: Koia Protein Shakes, Koia Nutrition Shakes, Koia Elite, Koia Protein Powders, and Koia Kids. Koia is available in retailers nationwide, including Whole Foods Market, 7-Eleven, Sprouts, Publix, Kroger, Safeway, Costco, and more. For more information or to find a store, visit DrinkKoia.com.

About Nékter Juice Bar

Founded in 2010, Nékter Juice Bar is a leading lifestyle brand that is celebrated for its unwavering dedication to providing clean, fresh and truly healthy superfood smoothies, acai bowls, cold-pressed juices, cleanses, and nourishing snacks including a new line-up of protein waffles. The brand quickly emerged as a trailblazer in menu transparency and ingredient integrity, catering to America’s growing demand for plant-based and wholesome food options that align with diverse lifestyles and dietary needs.

At Nékter, “healthy” is not just a promise – it’s an experience that tastes great, is easily accessible, and inspiring to anyone seeking to add more wellness into their lives. Guests at Nékter Juice Bar don’t just taste the difference; they love the way they feel when they know they are enjoying food just like nature intended – but blended! Visit NekterJuiceBar.com for more information or follow @Nékterjuicebar on Instagram, Twitter and Facebook as well as @Nékterjuicebarofficial on TikTok.

Contact:
Erin Peacock
Peacock PR
949-939-1872
erin@peacock-pr.com