The company is seeking franchisees to carry its brand to new markets, now accepting applications.
Maui, HI (RestaurantNews.com) What started as a simple frustration inspired a growing brand, now franchising across the U.S.: Maui Poke. Founded by Joshua Marten, the Hawaii-based concept was created around a simple idea – poke should taste fresh, flavorful, and fantastic. The company has now announced its franchise launch, carrying the mission to redefine what people expect from poke by serving every bowl fresh, customized, and made with aloha.
Rather than preparing fish in large batches and allowing it to sit in sauce, Maui Poke prepares each bowl to order, giving customers the freedom to build a meal around their individual tastes and dietary needs. The approach was born from a desire to preserve the natural flavor of the fish and let the ingredients speak for themselves.
“We believed there had to be a better way,” said Marten. “From day one, our vision was to create a poke experience centered around freshness, quality, and choice. Every bowl is made to order using fresh ingredients, allowing customers to customize every aspect of their meal.”
The brand’s made-to-order approach is particularly useful for customers with dietary restrictions or food allergies, who can choose the ingredients that work for them rather than relying on a limited selection of pre-prepared combinations.
“You can actually taste the quality of the fish, the freshness of the vegetables, the texture of the toppings, and the balance of the sauces without one overpowering the other,” he said.
As Maui Poke has grown, the company has seen its approach resonate with customers and is now taking the concept into franchising. The company is seeking franchise partners who can bring Maui Poke to communities across the country while maintaining the quality and hospitality at the heart of the brand.
“We didn’t follow the traditional poke model; we challenged it by creating a concept where every bowl is made fresh to order with premium ingredients and endless customization,” Marten said.
The company is now seeking franchise partners throughout the United States, with opportunities in major metropolitan areas, growing suburbs, and smaller communities. While Hawaii will always remain home and the heart of the brand, Marten sees franchising as a way to bring the flavors and spirit of Maui to customers nationwide.
“Our vision is to grow nationwide,” he said. “We’re looking for great franchise partners anywhere in the United States who share our commitment to quality, hospitality, and building strong businesses in their communities.”
For franchisees, Maui Poke offers a concept developed through years of hands-on operating experience, with established processes and systems designed to support expansion into new markets.
“When you invest in Maui Poke, you’re joining a brand that’s been built through real-world experience, not just an idea on paper,” Marten said. “We’ve refined our operations, built systems that can scale, and created a concept that’s efficient, profitable, and designed for long-term growth.”
Franchise partners receive full training on the Maui Poke operating model, along with ongoing support and marketing resources.
“We’re looking for passionate entrepreneurs who believe that great businesses are built by serving people first,” Marten said. “We believe customers deserve to taste the quality of every ingredient, not just the sauce, and that philosophy is at the heart of everything we do.”
For more information about the franchise opportunity, visit Maui-Poke.com/franchise/.
About Maui Poke
Maui Poke is a Hawaii-born poke restaurant concept focused on fresh, made-to-order bowls, and customizable dining. Built around freshness, quality, and choice, Maui Poke allows customers to create meals with the ingredients and flavors they prefer while maintaining the spirit of aloha that inspired the brand.
For more information, visit Maui-Poke.com/franchise/.
Media Contact:
Joshua Marten
541-295-2125
joshuamarten.mpgc@gmail.com
matt@mpgc@gmail.com