London’s iconic cheese conveyor belt restaurant opening in landmark Fifth Avenue destination
New York, NY (RestaurantNews.com) Pick & Cheese, the London-born concept that reimagines how people experience artisan cheese, will open its first U.S. location in February 2026 inside Shaver Hall, the new culinary destination taking shape in the landmark former Lord & Taylor building at 424 Fifth Avenue.
Founded by entrepreneur and cheese advocate Mathew Carver, Pick & Cheese transforms the playful format of a revolving sushi bar into a celebration of artisan cheese. Guests will pull up a stool at a 200-foot conveyor belt, the brand’s largest yet, and watch plates of small-producer cheeses glide past, each paired with a seasonal accompaniment. The menu will also feature made-to-order grilled cheese, baked cheese, sweet treats, and wine on tap.
“From the start, Pick & Cheese has been about championing independent cheesemakers,” said Carver. “When we decided to bring the concept to the U.S., we wanted to do it in a way that celebrates America’s own cheese culture. The creativity and passion of the makers here is extraordinary, and Shaver Hall is the perfect stage to showcase it.”
The U.S. expansion follows more than a year of research and plenty of tastings. Carver and his team traveled across the Northeast, visiting farms, affineurs, and creameries to meet the makers behind America’s growing cheese culture. The lineup will showcase producers such as Four Fat Fowl in the Hudson Valley, Perrystead Dairy in Pennsylvania, and Jake’s Gouda in Upstate New York.
“I first saw Pick & Cheese in an Instagram video over dinner one night, and I couldn’t stop thinking about it,” said Randy DeWitt, co-founder of The Food Hall Co. “I flew to London to meet with Mathew, and immediately knew this concept had the kind of energy we wanted for Shaver Hall. It offers an experience unlike anything New Yorkers have seen before.”
Shaver Hall, opening early 2026, spans 35,000 square feet and will feature 11 chef-curated eateries, two full-service restaurants, two cocktail bars, and a modern bodega with a 20-tap beer wall. Inspired by Dorothy Shaver, the pioneering president of Lord & Taylor, the hall is designed as a modern gathering place that celebrates discovery.
About Pick & Cheese
Founded in London by Mathew Carver in 2019, Pick & Cheese is the world’s first cheese conveyor belt restaurant. The concept brings the playfulness of a revolving sushi bar into the world of artisan cheese, pairing small-producer selections with seasonal accompaniments on a moving carousel. Carver began his journey in 2014 with The Cheese Truck, serving grilled cheese sandwiches at festivals such as Glastonbury, and has since become a leading advocate for British cheese. His restaurants include The Cheese Barge, Rind, and Pick & Cheese, with the brand now expanding internationally to Berlin and New York City. Carver also judges for the World Cheese Awards and co-authored The Cheese Life book.
About Shaver Hall
Shaver Hall opens in early 2026 in Midtown Manhattan inside Amazon’s Hank Building at 424 Fifth Avenue, the landmarked former Lord & Taylor flagship. Spanning 35,000 square feet, the project honors Dorothy Shaver, the groundbreaking president of Lord & Taylor who believed timeless design should be accessible to all. Shaver Hall carries forward that spirit, transforming one of New York’s most iconic addresses into a modern gathering place designed around how people eat and connect today.
About The Food Hall Co.
As innovators in the industry, The Food Hall Co. is dedicated to creating disruptive entertainment and dining concepts that thrive as the heartbeat of their local communities. Our food halls are a cultural hub where all the best sights, sounds, and flavors of a community come together under one roof. Legacy Hall in Plano, TX is equal parts food hall, beer garden, craft brewery, and live entertainment destination. The multi-level Assembly Food Hall is a comprehensive dining and entertainment destination anchoring the transformative Fifth & Broadway located at the heart of downtown Nashville, TN. For more information, visit FoodHallCo.com.
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